Download Strategic Marketing Planning and Control pdf
Strategic Marketing: Planning and Control :
● Customer relationship management
● Ethics and strategic marketing decision making
● The concept of a market-led orientation
● A resource/asset-based approach to internal analysis and planning
Content of Strategic Marketing: Planning and Control
- The strategic perspective
- Part 1 Strategic Analysis
- Part 2 Formulation of Strategy
- Part 3 StrategicImplementation
- Part 4 Contemporary Issues in Strategic Marketing
- Part 5 Teaching Strategic Marketing
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