Download Strategic Marketing Planning and Control pdf

Strategic Marketing: Planning and Control :

● Customer relationship management
● Ethics and strategic marketing decision making
● The concept of a market-led orientation
● A resource/asset-based approach to internal analysis and planning

Content of Strategic Marketing: Planning and Control

  • The strategic perspective
  • Part 1 Strategic Analysis
  • Part 2 Formulation of Strategy
  • Part 3 StrategicImplementation
  • Part 4 Contemporary Issues in Strategic Marketing
  • Part 5 Teaching Strategic Marketing

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